Find the right tool, fast.

Canva

Design & Video

A browser-based design tool with templates for social posts, presentations, documents and print.

Best for

Non-designers who need good-looking graphics fast

Strength

Huge template library and very fast to learn

Watch out

Less precise control than professional design software

Copy.ai

Write & Create

An AI writing and go-to-market workflow tool for sales and marketing copy.

Best for

Small teams that want to try AI copywriting before paying

Strength

Chat plan is $29 a month with 5 seats and unlimited words

Watch out

Workflow features take time to learn

Descript

Design & Video

An audio and video editor where you edit media by editing its transcript.

Best for

Podcasters and creators editing talking-head video

Strength

Editing the transcript is faster than a timeline for spoken content

Watch out

Not built for complex, effects-heavy video

Framer

Build Websites

A website builder for designers, with visual editing, animations and a built-in CMS.

Best for

Designers and startups building polished marketing sites

Strength

Polished, animated sites without writing code

Watch out

Less suited to large ecommerce stores

HubSpot

Sales & Customer Support

A CRM platform with free tools for contacts, deals, email and customer support.

Best for

Growing businesses that want CRM, marketing and support together

Strength

Free CRM that grows into marketing and service tools

Watch out

Advanced features sit in expensive higher tiers

Jasper

Write & Create

An AI writing assistant aimed at marketing teams, with brand voice settings and campaign tools.

Best for

Marketing teams that produce a lot of on-brand copy

Strength

Brand voice controls help keep copy consistent

Watch out

Costs more than general-purpose AI writers

Kit

Marketing & SEO

An email marketing platform (formerly ConvertKit) built for creators, with landing pages and paid newsletters.

Best for

Creators, writers and course sellers growing an audience

Strength

Creator features like paid newsletters and tagging

Watch out

Fewer visual design options in emails

Mailchimp

Marketing & SEO

An email marketing platform with templates, automations and audience tools.

Best for

Small businesses starting with email marketing

Strength

Familiar, beginner-friendly email builder

Watch out

Costs rise quickly as your contact list grows

Make

Productivity & Automation

A visual automation builder for multi-step workflows with branching logic.

Best for

People building complex, multi-step automations

Strength

Visual builder handles complex logic well

Watch out

Steeper learning curve than simpler tools

Notion

Productivity & Automation

A connected workspace for notes, docs, wikis and project tracking, with built-in AI.

Best for

Individuals and teams who want docs and projects in one place

Strength

Flexible pages and databases for almost any workflow

Watch out

Flexibility means setup takes time

Semrush

Marketing & SEO

An SEO and online visibility suite for keyword research, site audits and competitor analysis.

Best for

Marketers and agencies doing serious SEO work

Strength

Broad SEO toolkit in one place

Watch out

Expensive for small sites and beginners

Zapier

Productivity & Automation

A no-code automation tool that connects thousands of apps with triggers and actions.

Best for

Anyone automating routine tasks between popular apps

Strength

Very large library of app integrations

Watch out

Task-based pricing gets costly at volume