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Expert reviewedUpdated October 2026

Top 6 Best CRM Software of 2026: Compared

We compared the leading CRMs on ease of use, pipeline tools, automation, integrations and price. Here are the six worth your team's time.

Best overall
1
Pipedrive logo

14-DAY FREE TRIAL - NO CARD NEEDED

  • Visual drag-and-drop deal pipeline
  • AI sales assistant suggests the next best action
  • Workflow automation for follow-ups and tasks
  • Strong mobile apps for reps on the go
9.7
Outstanding
Get PipedriveFrom $14/seat/mo
Best for teams
2
monday CRM logo

14-DAY FREE TRIAL - SAVE 18% YEARLY

  • No-code boards you can shape to any sales process
  • Email sync and activity tracking
  • Ready-made automations and dashboards
  • Doubles as a project management tool
9.5
Excellent
Get monday CRMFrom $12/seat/mo
Best AI features
3
Freshsales logo

21-DAY FREE TRIAL - NO CARD NEEDED

  • Freddy AI for lead scoring and deal insights
  • Built-in phone, email and chat in one place
  • Sales sequences to automate outreach
  • Affordable plans that scale with your team
9.4
Excellent
Get FreshsalesFrom $9/user/mo
Best for inside sales
4
Close logo

14-DAY FREE TRIAL - NO CARD NEEDED

  • Built-in calling, SMS and power dialer
  • Email sequences and automatic call logging
  • Fast, focused interface for high-volume outreach
  • Great for startups and remote sales teams
9.2
Very good
Get CloseFrom $35/seat/mo
Best free CRM
5
Brevo logo

FREE CRM FOREVER - NO CARD NEEDED

  • Free CRM with unlimited contacts
  • Email, SMS and WhatsApp marketing built in
  • Deal pipelines, tasks and meeting scheduling
  • Easy to set up for small businesses
9.0
Very good
Get BrevoFrom $9/mo
6
Insightly logo

14-DAY FREE TRIAL

  • Turn won deals straight into projects
  • Custom objects, fields and workflows
  • Relationship linking between contacts and companies
  • Integrates with Gmail, Outlook and 500+ apps
8.8
Very good
Get InsightlyFrom $29/user/mo

Frequently asked questions

What is the best CRM right now?

Pipedrive is our top pick for most sales teams. Its visual pipeline is easy to learn, it automates routine follow-ups, and plans start low with a free trial that needs no credit card.

Is there a completely free CRM?

Yes. Brevo offers a free-forever CRM with unlimited contacts. Free plans limit automation and reporting, but they are enough for many freelancers and small teams.

What is a CRM used for?

A CRM (customer relationship management) tool keeps every contact, conversation and deal in one place, so your team can follow up on time, see what is in the pipeline and close more sales.

Which CRM is best for a small business?

Pipedrive and Freshsales are easy to start with and affordable as you grow. If you mainly need email marketing alongside a simple CRM, Brevo's free plan is a great first step.

Which CRM is best for calling and outreach?

Close is built for high-volume calling, with a power dialer, SMS and email sequences in one tool. Freshsales also includes a built-in phone for teams that want calling plus AI insights.

Can I try these CRMs before paying?

Yes. Every CRM on this page has either a free plan or a free trial, and most trials do not ask for a credit card, so you can test them with your own data first.